Well, hello!
This is so romantic. You, reading all about me while I sit, hunched over my device like a shrimp looking at the Internet. Yes, the whole thing. I hope out of all the blind-date about pages you’ve been on, mine makes you feel special.
Nice to meet you, I’m Rachel. I’m a social media producer and writer working and living in New York City. I currently work as a Senior Social Media Producer over at theSkimm, which means I produce social content for Instagram/Reels, TikTok, Twitter, Threads, and Facebook on all things women’s news, health, and finance, pop culture, and parenting.
My journey in social media started in 2009, and I’ve been an avid user since. From the infamous development of “stan Twitter” (the fangirl to social media manager pipeline is so very real), to the fall of Vine and rise of TikTok, I’ve been part of it all. Through both this history and my job experience, I‘ve gained a deep understanding of different audiences, engagement behaviors, the cultural impact of media, and how to meet trends and moments head-on. Did I mention I write, too?